Hickies - Bio
The HICKIES® Lacing System is universal by design and is crafted to work with any shoe, as long as it has eyelets. Wear them in your sneakers, work shoes, boots, and even dress shoes. Not to mention we convert like crazy!

Our experience with traditional laces has been far from perfect. They are either too tight or too loose, always come untied, and look messy. The HICKIES® Lacing System is a no-tie shoelace alternative designed to adapt to your life and how you move. Our modular design and smart material allow you to target how your shoe fits along different parts of your foot, providing personalized comfort and flexibility with each step. Whether running, traveling, training, or on your feet all day, your shoes will fit like a glove and look better, too. Once you install HICKIES® laces, you’ll never have to tie or untie your shoes again. Slip shoes on to run errands, walk the dog, or switch between pairs with ease. Bright, easy, and customizable, the HICKIES® Lacing System is a universal product fit for everyone

We have both a .COM store and a .EU store so if you have traffic that would work well for either feel free to send over and prepare to generate commissions

The only thing we love more than a good pair of sneakers is a good story – and this one is a tale of two lovers who left home in Argentina on a wing and a prayer, with an idea that would change the world of sneakers forever.

Mariquel Waingarten and Gastón Frydlewski love sneakers but hate shoelaces. Those pieces of string just get in the way. So when Gastón told Mariquel his idea for HICKIES lacing system, she recognized the touch of genius. They developed the concept further and set up a Kickstarter campaign to see if the rest of the world was ready for HICKIES lacing system. Their Kickstarter campaign surpassed their wildest dreams and raising 600% more than their original goal. Life started moving fast for Gastón and Mariquel: in less than a year they quit their day jobs, got married, and moved to New York City to set up the company HICKIES. You could say they lived happily ever after – HICKIES lacing system is the next level for the sneaker game, but just the beginning of what this pair will achieve.

Click here if you want to watch a great video on what exactly makes Hickies as popular as they are. Or if you want even more videos check out our YouTube channel or Vimeo

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