At Care/of, our mission is to help you select supplements targeted to your specific needs. We offer targeted solutions for your specific goals.

Our core values are honesty, quality and sustainability.

Honesty: in an industry overrun with false labels, magic pills, and fine print, we're here to deliver it to you straight.

Quality: Our curated selection allows us to be deliberate with regards to scientific backing and ingredient supply chain. It allows us to ensure all of our products are properly tested and verified.

Sustainability: We believe in limiting our impact on the environment, without compromising on the quality and safety of our products.

Not sure which ones you need? No problem! Our site offers a quick quiz that provides personalized product recommendations.

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